How charging $0 will make you RICH

July 31, 2025

Most people think business is just… Build a product. Sell it. Done.

But as you probably know… that’s far from it.

In a 9-5, you sell time.

In business, you invest time… to earn freedom.

And the best way to start is to start free.

You are not missing out on profit. You’re just re-investing it for a massive return later.

Why Free is a Power Move:

  • It removes risk.
    No one wants to be the first buyer of something unproven but they do once there’s success stories.

  • It forces clarity.
    If no one bites at free then the offer’s broken.
    It also allows you to spot mistakes and improve before charging.

  • It builds proof.
    Results speak louder than ads. Trust is the biggest seller and trust is built through results.

The ONLY way to start a business

You need to find a pain point to solve - Something annoying or something that a lot of people don’t even REALISE they need.

Here’s 3 Pain Points ANYONE can fill

 1. “I need more leads.”
Pain fix = Generate leads with cold outreach, LinkedIn scraping, DM systems, cold email setups).

2. “No/bad website”
Web builder = Use Lovable - Code SIMON20NL for 20% off).

3. “I can’t find good people.”
Recruiter = Find and vet 3 candidates.

2. Offer to solve it for free.

Find 3 people. DM them this:

Hey! I noticed [pain point] and I specialise in solving that! I’m trying to build case studies to start my own business and I’d be happy to do it completely for free. Let me know if you’re interested and I can get started.

All it needs is a simple message. No fancy decks.

3. Make their results your product.

  • Ask for honest feedback - It may hurt but this is how you improve. Take what they say and learn how to eliminate the negatives for your next customer.

  • Record wins, document the finished product, get a testimonial quote.

  • Turn it into case studies - Post it to your social media page. Add it to your website (build it through Lovable if you don’t have one - code SIMON20NL for 20% off)

  • Offer referrals - Let the customer know the price you want to charge and ask for their feedback. Then offer them 10% for every person they refer. Word of mouth is a very powerful marketing tool.

Now you’ve got proof and proof builds trust.

Why is this SO important

Why do people buy from big brands rather than independent small businesses, even when the small businesses seem better….

Trust.

They trust the big brands more.

If they sell to millions every day, they must be good.

Whereas a small business is riskier.

But case studies negate this, it shows potential customers that you’ve done it before… so you can do it again!

  • Repeat this at least 3 times. And go above and beyond to deliver excellency.

  • Collect feedback, testimonials, and proof and turn that into your first pitch deck

  • Once people see it works, start charging.

You’ve been sold a myth.

That if you just work hard, keep your head down and stay patient…

Someone will reward you.

They won’t.

That myth was built to keep you in line. To keep you obedient and to keep you building someone else’s dream.

❝

No one is coming to pick you.
You have to pick yourself.

No boss is going to give you your freedom.

No system is going to hand you your dream.

No degree or title or 10-year-plan is going to magically unlock the life you want.

The only way out…

is in.

Into the risk. Into the unknown.

Into the part of you deep down, that knows this is your purpose.

You’ve got to stop waiting for permission.

You’ve got to unlearn the conditioning that school has taught you.

And start building your freedom.

You’ve now helped 3 people for free. You’ve learnt more than any course could teach you.

You’ve got proof and you’ve got momentum.

Next week, I’ll show you how to turn that into your first offer, so you can start getting paid for the thing you actually want to do.

It’s time to make money doing what you love.

- Simon Squibb