How to sell the SAME product at 10x the price

How to sell the SAME product at 10x the price.

Welcome to DreamMail, a newsletter where you can keep up to date with the dreamers you see in my content, as well as actionable advice to help you build your own dream.

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The Two Painters

Two painters were hired to decorate a wealthy man’s home.

The first quoted £300 and said…

“I’ll paint every wall by hand. It’ll take a week.”

The second quoted £3,000 and said,

“I’ll transform the house and make it feel like home.”

The man frowned.

“Why are you ten times more expensive?”

The second painter smiled and said,

“Because you’re not paying for paint. You’re paying for how your guests will feel when they walk in.”

The man hesitated… then chose the second painter.

Two days later, the job was done. The colours felt warmer. The lighting softer. The air somehow cleaner.

When the rich man invited friends over, every one of them said the same thing:

“It feels like home.”

The first painter heard about it and was furious.

“He charged more for the EXACT same thing!”

But it wasn’t the same thing. He sold a service while the other sold a transformation.

Or as I’d like to say:

He sold the sizzle not the steak.

People don’t buy what you do. They buy what it does for them.

It’s how luxury brands can sell almost identical products at 10-100x the price.

These brands sell outcomes, emotion, and meaning. Not time or features.

How to 10x your product value:

1. Reframe your offer in one sentence.

Sell the sizzle not the steak.

2. Stop listing features. Start listing futures.

3. Price the result, not the time.

You’re not charging for hours, you’re charging for outcomes.

4. Let proof do the talking.

You want people’s money, so they won’t just blindly believe you and hand it over.

What they will believe are the results from others. Show screenshots. Share testimonials. Post transformations.

Let your clients tell the story for you.

5. Anchor emotion to outcome.

Every sale is a transfer of feeling.

If they feel safe, they’ll buy. If they feel inspired, they’ll act. If they feel certain, they’ll pay.

Your content, website, advertisement, face-to-face sales, all need to create an emotion that can be transferred into a sale.

simonsquibb

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Remember him?

Since this video, Phish Bites have invested in new equipment that’s massively increased their product output, they launched a website (which has boosted sales), and they’ve started making long-form content to reach even more people. Their product range has tripled too.

Their next plan: Own a lake!

Their big vision is to achieve affordable angling for the community and they want to do that by investing in and owning a lake for the community to use.

I suggested that for now, they reach out to people that already own a lake and partner with them. That way they won’t have to wait years until they make the money and they can also save on big upfront costs to invest back into the business.

For anyone reading, with a big dream that feels like it needs lots of money to achieve…

It doesn’t.

There are workarounds. Collaboration is a powerful tool.

In 1978, a 28-year-old Richard Branson wanted to buy a private island after seeing an advert in a magazine. He contacted the realtor and was offered Necker Island for $6 million. At the time, he didn’t have that money and cheekily offered $100,000.

Basically a “low-ball” offer that the realtor rejected immediately.

A year later, after the island had remained unsold and the owner wanted to offload it, Branson was contacted again and eventually bought Necker Island for around $180,000. An enormous bargain.

Even nos can turn into massive opportunities, so I always encourage asking.

See you next week!

- Simon Squibb