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- Increase sales by 262% with one tweak
Increase sales by 262% with one tweak
I’ve seen great businesses fail.
Businesses I was almost certain would become unicorns.
But they don’t fail where you’d expect.
They fail not because they’re not doing amazing things…
But because they’re not doing the simple things right.
They’re too confusing. Too much friction.
Trying to fly to Mars without ever flying to the Moon.
A case cited by Comcast’s business blog showed that simplifying a quote form increased conversion by 262%
Think of your customer as having the attention span of a distracted toddler.
In the age of social media, there are too many offers flying around.
If your offer, landing page, or pitch makes them think for even a couple seconds…
They’re gone.
Here’s what simplicity looks like:
Uber: Tap a button. Get a ride.
Stan.store: One link to sell everything.
My Instagram bio: “Click the link below to get all my knowledge 👇
No one needs a manual to navigate these things. They’re built through simplicity and that’s why they’ll win.
If you’re building anything, test this rule:
Could a 12-year-old work it out?
If the answer is no, start deleting and start simplifying.
Minimise steps, minimise thinking time, minimise friction.
If someone visits your social media page, is it clear what your offer is?
Is it clear the next step they should take to receive that offer?
Fancy is not always optimal, but you can never go wrong with simple.
List one thing you’ve been avoiding because it feels uncomfortable.
Do it today. No matter how small the task is.
Send the email. Make the call. Post the idea.
You’ll feel resistance. Your mind will look for every opportunity to avoid it.
But that’s the point. That resistance is a compass pointing toward growth.
“The hard things are often so much easier than we imagine and they’re the ones that move us forward.”
The most dangerous place you can be is comfortable.
Comfort doesn’t wake you up in the morning. It doesn’t push you to grow. It doesn’t demand you become more than you were yesterday.
It keeps you still and safe (but only in the short term).
You need to learn to love discomfort.
That way you’ll achieve everything you’ve ever wanted.
Simon Squibb