How To Craft The Perfect Offer

August 07, 2025

If you followed last week's newsletter, you should have helped 3 people for free…

Building the foundation for your KILLER offer.

If you haven’t done that yet - You can read that newsletter here.

By now, you should have:

- Learnt what works.
- Built confidence, trust and proof.

And proof… is the most valuable currency in business.

So today we turn that proof into your first paying offer.

The 4-Part Offer Formula

1. Lead With the Transformation

Nobody buys what you do. They buy what happens after you do it.

Example:

❌ “I do social media management.”
✅ “I’ll get you 10 warm leads a week without paying for ads.”

Ask yourself:

What’s the single most valuable result you can confidently promise right now?

2. Package It Clearly

Clarity beats complexity every time.

Your offer should be so simple, they can repeat it to a friend in one sentence.

  • One core outcome

  • One clear way to work with you

  • One easy starting point

Example:

“I’ll set up and optimise your LinkedIn to get you leads in 14 days.”

3. Use Your Free Work as Proof

Your 3 free clients are now your walking, talking, unpaid sales team.

  • Share before/after results

  • Quote their words

  • Screenshot their wins

Proof is the best product of persuasion.

4. Give Them a Reason to Start Now

People are naturally wired to delay decisions.

Your job: make “later” feel riskier than “now.”

Options:

  • Scarcity: “I’m only taking 3 paying clients this month.”

  • Bonus: “Sign up this week and I’ll include [bonus].”

Quick Script for Your First Paid Pitch

Hey [Name], I loved helping you with [what you did].

I’ve put together a package that gets [result] in [timeframe].

It’s £X, and I’m opening [number] spots this month.

Want me to send the details?


The people closest to you will shape your life

I’ve seen it time and time again.

Partners, friends, families… not believing in someone’s dream causes it to die.

This is the opposite.

He didn’t just believe in his partner’s dream. He believed in it so much, he put it before his own.

Now that dream is becoming a real business.

It’s proof that the strongest relationships aren’t built on romance alone.

They’re built on supporting each other’s purpose.

After 16 years working with my own partner, I’ve learned this:

A shared moral code makes you unstoppable - It doesn’t mean you have to agree on everything, but the way you view the world should align.

Different skills are your secret weapon - You don’t need to be the same. You need to balance each other out.

And without trust, it all falls apart - Support each other fully. Back each other’s bold ideas.
Even when the others may doubt them.

Meg’s boyfriend didn’t wait to see results. He just believed in her before the product existed.

That’s what love is and what real partnership looks like.

You can follow her journey here - https://www.instagram.com/sotto.ldn/

We’re hiring!

I genuinely believe I have the strongest social media team on the planet.

Everyone here is obsessed, passionate, and ridiculously talented. The kind of team you don’t find twice.

Now we’re looking for two more killers to join us:

  • Social Media & Brand Operator (Simon Squibb)

  • Senior Storytelling Producer & Editor (HelpBnk)

If you’ve got experience in either of these roles and have a great passion for the mission we’re on to help people.

Simply go to https://uk.indeed.com and search for the role you’d like to apply for.

Thanks,

-Simon Squibb